Overview
Broken tracking is the silent killer of marketing campaigns. You're spending thousands on ads, but you have no idea which channels are actually driving revenue. Your Google Analytics is a mess. Your conversion tracking is broken. Your reports are meaningless. Here's the truth: if you can't measure it, you can't improve it. And if your tracking is broken, you're flying blind—making decisions based on gut feelings instead of data. At Prudexia, we specialize in building bulletproof tracking and analytics infrastructure. We ensure every click, every conversion, and every euro of revenue is accurately tracked and attributed to the right channel. No more guessing. No more wasted budget. Just clean, actionable data. We implement Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tracking, and Conversions API to ensure your data is accurate, compliant, and future-proof. We build custom dashboards in Looker Studio that give you a real-time view of your marketing performance—traffic, conversions, revenue, and ROI—all in one place. Whether you're running Google Ads, Meta Ads, or organic campaigns, we make sure you know exactly what's working and what's not. We set up attribution modeling to understand the full customer journey, from first click to final purchase. Stop guessing. Start knowing. Let data drive your decisions.
Our Process
Audit & Assessment
We start by auditing your existing tracking setup—GA4, GTM, Meta Pixel, and any other tools. We identify broken tags, missing events, and data discrepancies that are skewing your reports and costing you money.
Implementation & Configuration
We set up a robust tracking infrastructure—GA4 properties, GTM containers, server-side tracking, and Conversions API. We configure custom events, e-commerce tracking, and conversion goals aligned with your business objectives.
Dashboard Creation
We build custom Looker Studio dashboards that visualize your most important metrics—traffic sources, conversion rates, revenue, ROAS, and more. We make complex data simple, actionable, and easy to understand at a glance.
Training & Handoff
We don't just set it and forget it. We train your team on how to read your dashboards, interpret your data, and make data-driven decisions. We provide documentation and ongoing support to ensure you stay in control.
Frequently Asked Questions
Can you fix my broken GA4 setup?
Yes. We specialize in auditing and fixing broken GA4 implementations. Whether you're missing conversions, seeing inflated traffic, or struggling with reports, we'll diagnose the issue and fix it.
What is server-side tracking and why do I need it?
Server-side tracking sends data from your server to platforms like Google and Meta, bypassing browser-based tracking limitations (ad blockers, iOS privacy). It improves data accuracy, privacy compliance, and attribution.
Do you provide ongoing analytics support or just setup?
Both. We offer one-time setup services for businesses that want to manage their own analytics, as well as ongoing monthly support for those who need continuous monitoring, reporting, and optimization.
How long does it take to set up tracking and analytics?
A standard GA4 + GTM setup takes 1-2 weeks. More complex implementations (server-side tracking, multi-domain setups, custom dashboards) can take 3-4 weeks depending on scope and requirements.
Can you integrate analytics with my CRM or other tools?
Yes. We integrate GA4 and GTM with CRMs (HubSpot, Salesforce), email platforms (Mailchimp, Klaviyo), and other marketing tools to create a unified view of your customer data and marketing performance.
What's the difference between GA4 and Universal Analytics?
Universal Analytics (UA) was sunset in July 2023. GA4 is the new standard, offering event-based tracking, cross-platform measurement, and better privacy compliance. If you haven't migrated yet, you're losing historical data—let us help.
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